What Is the Most Visited Website in the World?
The Most Visited Websites in the World by Category
Since the dawn of the Internet, people have been using it for more and more reasons. From booking flights and buying clothes to watching anime and streaming games, the Internet makes the world more connected, accessible, and lucrative. But what are the most popular websites? The team at Nominus.com analyzed data from Semrush.com to find the websites with the most monthly visitors. We then broke this down into categories: the most visited music websites, the most visited sports websites, and the most visited news websites. Check it out:
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What Is the Most Visited Website in the World?
The website that gets the most visits worldwide is Google.com. Google received 102,240,533,524 visits in January 2023.
Here are the top five most visited websites globally according to the number of visits they received in January 2023:
-
Google.com — 102,240,533,524
-
YouTube.com — 86,866,891,068
-
Facebook.com — 12,702,191,083
-
Twitter.com — 8,902,150,430
-
Wikipedia.org — 7,722,191,738
What Is the Most Popular Hotel Website?
Here are the top five most popular hotel websites in the world based on visits per month:
-
Booking.com — 492,730,998
-
Agoda.com — 77,653,476
-
Jalan.net — 51,914,422
-
Marriott.com — 44,471,694
-
Hotels.com — 43,408,365
If you are American, all of these are probably recognizable except for Jalan.net. So what is Jalan.net? It’s one of the biggest online hotel and “ryokan” reservation websites in the world. What is a ryokan? A ryokan is a traditional Japanese inn that often features tatami-matted rooms, communal baths, and other public areas for guests to enjoy.
What Is the Most Popular Marketing Website?
Here are the top five most popular marketing websites in the world based on visits per month:
-
Taboola.net — 2,448,629,684
-
DoubleClick.net — 1,878,964,111
-
ExoClick.com — 437,648,274
-
Criteo.com — 406,507,207
-
Linktr.ee — 342,167,503
What Is the Most Popular Airline Website?
The most popular site for flights based on visits in January 2023 is Ryanair.com, with 75,799,652 visits.
Here are the most popular airline websites in the world:
-
Ryanair.com — 75,799,652
-
Expedia.com — 63,475,950
-
IRCTC.co.in — 62,916,351
-
Skyscanner.net — 60,182,884
-
Lyft.com — 58,596,982
What is IRCTC.co.in? IRCTC is the Indian Railway Catering and Tourism Cooperation — it’s a public-sector undertaking that offers ticketing, catering, and tourism services for the Indian railway system.
What Is the Most Popular Banking Website?
The biggest banking website based on visits in January 2023 is CAIXA.gov.br, which received 259,073,542. What is CAIXA.gov.br? It’s a website belonging to the state-owned Brazilian financial services company Caixa, which is the largest 100% government-owned financial institution in Latin America.
Here are the biggest bank websites based on visits per month:
-
CAIXA.gov.br — 259,073,542
-
CapitalOne.com — 156,250,913
-
Chase.com — 139,581,452
-
Turkiye.gov.tr — 100,929,517
-
WellsFargo.com — 99,557,641
What Is the Most Popular Beauty Website?
The biggest beauty website in the world based on visits in January 2023 is Fragrantica.com, which received 35,280,955 visits.
Here are the most popular beauty websites in the world based on visits per month:
-
Fragrantica.com — 35,280,955
-
Sephora.com — 31,415,278
-
Ulta.com — 25,122,154
-
Boticario.com.br — 23,389,022
-
QVC.com — 20,995,623
What is Boticario.com.br? It’s a Brazilian beauty website that began as a humble pharmacy in Curitiba, Brazil. The first products they offered, a seaweed-based moisturizing lotion and shampoo, were crafted using a kitchen mixer.
What Is the Most Popular Entertainment Website?
You might be surprised to learn that the answer is Bing.com. Your first guess might have been Netflix.com, which would be a fantastic guess! How many visits does Netflix get a month? Netflix received 1,227,877,110 visits in January 2023.
Here are the most visited entertainment websites based on visits per month:
-
Bing.com — 1,789,326,559
-
AnimeFLV.net — 1,588,578,585
-
ArchiveofOurOwn.org — 1,525,268,292
-
Netflix.com — 1,227,877,110
-
Zoro.to — 1,207,177,960
What is ArchiveofOurOwn? It’s a nonprofit, open-source hosting website for fanfiction of all kinds. What about Zoro.to? That’s a free anime-streaming website.
What Is the Most Popular Fashion Website?
The biggest fashion website based on visits in January 2023 was Shein.com, which received 164,932,457 visits.
Here are the top five most visited fashion websites:
-
Shein.com — 164,932,457
-
Mercari.com — 99,589,136
-
HM.com — 90,283,874
-
Zara.com — 76,379,734
-
Myntra.com — 66,919,127
What Is the Most Popular Health Website?
The most visited health website is Healthline.com, which received 311,135,509 visits in January 2023.
Here are the biggest health websites based on visits per month:
-
Healthline.com — 311,135,509
-
NIH.gov — 268,793,430
-
MayoClinic.org — 195,658,517
-
WebMD.com — 139,801,107
-
MedicalNewsToday.com — 111,755,116
The Most Visited Websites in the World (by Category)
Overall
|
Position
|
Website
|
Visits (Jan 2023)
|
Pages per Visit
|
|
1
|
Google.com
|
102,240,533,524
|
3.51
|
|
2
|
YouTube.com
|
86,866,891,068
|
5.56
|
|
3
|
Facebook.com
|
12,702,191,083
|
2.72
|
|
4
|
Twitter.com
|
8,902,150,430
|
1.72
|
|
5
|
Wikipedia.org
|
7,722,191,738
|
2.16
|
Accommodation and Hotels
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Booking.com
|
492,730,998
|
4.07
|
|
2
|
Agoda.com
|
77,653,476
|
2.96
|
|
3
|
Jalan.net
|
51,914,422
|
5.50
|
|
4
|
Marriott.com
|
44,471,694
|
3.82
|
|
5
|
Hotels.com
|
43,408,365
|
2.64
|
Advertising and Marketing
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Taboola.com
|
2,448,629,684
|
1.23
|
|
2
|
DoubleClick.net
|
1,878,964,111
|
1.63
|
|
3
|
ExoClick.com
|
437,648,274
|
1.75
|
|
4
|
Criteo.com
|
406,507,207
|
1.58
|
|
5
|
Linktr.ee
|
342,167,503
|
1.28
|
Airlines
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Ryanair.com
|
75,799,652
|
3.42
|
|
2
|
Expedia.com
|
63,475,950
|
3.07
|
|
3
|
IRCTC.co.in
|
62,916,351
|
1.83
|
|
4
|
Skyscanner.net
|
60,182,884
|
3.31
|
|
5
|
Lyft.com
|
58,596,982
|
1.64
|
Banking
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
CAIXA.gov.br
|
259,073,542
|
4.78
|
|
2
|
CapitalOne.com
|
156,250,913
|
2.67
|
|
3
|
Chase.com
|
139,581,452
|
3.86
|
|
4
|
Turkiye.gov.tr
|
100,929,517
|
4.37
|
|
5
|
WellsFargo.com
|
99,557,641
|
4.60
|
Beauty
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Fragrantica.com
|
35,280,955
|
4.10
|
|
2
|
Sephora.com
|
31,415,278
|
2.53
|
|
3
|
Ulta.com
|
25,122,154
|
3.81
|
|
4
|
Boticario.com.br
|
23,389,022
|
2.35
|
|
5
|
QVC.com
|
20,995,623
|
4.87
|
Computer Software and Development
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Blog.jp
|
1,324,647,453
|
3.78
|
|
2
|
Office.com
|
1,019,913,109
|
1.95
|
|
3
|
Discord.com
|
846,145,790
|
1.97
|
|
4
|
PayPal.com
|
782,790,723
|
3.50
|
|
5
|
FC2.com
|
776,832,942
|
3.26
|
Distance Learning
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
StackOverflow.com
|
405,342,266
|
1.37
|
|
2
|
Wiktionary.org
|
169,720,454
|
2.21
|
|
3
|
StackExchange.com
|
163,072,011
|
1.28
|
|
4
|
Quizlet.com
|
155,301,400
|
2.71
|
|
5
|
Udemy.com
|
125,393,100
|
3.30
|
E-Commerce and Retail
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
AliExpress.com
|
817,119,451
|
3.63
|
|
2
|
Mangakakalot.com
|
755,634,563
|
5.08
|
|
3
|
eBay.com
|
696,730,424
|
5.95
|
|
4
|
Samsung.com
|
559,409,976
|
2.31
|
|
5
|
Etsy.com
|
523,007,895
|
4.60
|
Entertainment
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Bing.com
|
1,789,326,559
|
3.68
|
|
2
|
AnimeFLV.net
|
1,588,578,585
|
3.87
|
|
3
|
ArchiveofOurOwn.org
|
1,525,268,292
|
6.64
|
|
4
|
Netflix.com
|
1,227,877,110
|
2.21
|
|
5
|
Zoro.to
|
1,207,177,960
|
3.38
|
Fashion
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Shein.com
|
164,932,457
|
4.97
|
|
2
|
Mercari.com
|
99,589,136
|
1.74
|
|
3
|
HM.com
|
90,283,874
|
4.81
|
|
4
|
Zara.com
|
76,379,734
|
3.05
|
|
5
|
Myntra.com
|
66,919,127
|
2.77
|
Finance
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Yahoo.com
|
3,207,091,891
|
3.13
|
|
2
|
PayPal.com
|
782,790,723
|
3.50
|
|
3
|
Caixa.gov.br
|
259,073,542
|
4.78
|
|
4
|
Investing.com
|
244,251,684
|
2.32
|
|
5
|
CapitalOne.com
|
156,250,913
|
2.67
|
Food and Beverages
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
AllRecipes.com
|
95,538,046
|
1.49
|
|
2
|
DoorDash.com
|
82,774,711
|
3.46
|
|
3
|
Kurashiru.com
|
79,591,237
|
1.44
|
|
4
|
Chefkoch.de
|
56,461,616
|
2.13
|
|
5
|
Marmiton.org
|
51,434,089
|
1.42
|
Gambling
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Bet365.com
|
492,358,530
|
1.76
|
|
2
|
Caliente.mx
|
297,601,256
|
1.23
|
|
3
|
Web.de
|
90,711,709
|
8.29 |
|
4
|
GMX.net
|
81,030,871
|
8.52
|
|
5
|
ChumbaCasino.com
|
69,458,296
|
2.23
|
Games
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Twitch.tv
|
1,672,872,972
|
2.12
|
|
2
|
Discord.com
|
846,145,790
|
1.97
|
|
3
|
SteamPowered.com
|
492,489,125
|
2.42
|
|
4
|
SteamCommunity.com
|
482,142,509
|
2.64
|
|
5
|
IGN.com
|
357,634,320
|
1.41
|
Health
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Healthline.com
|
311,135,509
|
1.27
|
|
2
|
NIH.gov
|
268,793,430
|
1.89
|
|
3
|
MayoClinic.org
|
195,658,517
|
1.30
|
|
4
|
WebMD.com
|
139,801,107
|
1.30
|
|
5
|
MedicalNewsToday.com
|
111,755,116
|
1.20
|
Information Technology
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
DoubleClick.net
|
1,878,964,111
|
1.63
|
|
2
|
Live.com
|
1,461,929,699
|
3.39
|
|
3
|
Office.com
|
1,019,913,109
|
1.95
|
|
4
|
MediaFire.com
|
762,113,524
|
2.27
|
|
5
|
WordPress.com
|
598,456,768
|
2.95
|
Insurance
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Swedbank.lv
|
60,085,726
|
2.68
|
|
2
|
Ameli.fr
|
41,324,227
|
3.63
|
|
3
|
Progressive.com
|
38,399,853
|
1.82
|
|
4
|
Rabobank.nl
|
31,204,467
|
2.00
|
|
5
|
UHC.com
|
27,512,773
|
2.86
|
Investment
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Zerodha.com
|
64,505,913
|
3.05
|
|
2
|
BloombergHT.com
|
24,954,400
|
2.54
|
|
3
|
Upstox.com
|
19,852,490
|
2.52
|
|
4
|
ForexFactory.com
|
17,963,797
|
2.86
|
|
5
|
Vanguard.com
|
16,311,881
|
7.43
|
Jobs
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Indeed.com
|
671,591,054
|
4.30
|
|
2
|
ADP.com
|
97,783,259
|
3.51
|
|
3
|
Talent.com
|
62,221,642
|
2.46
|
|
4
|
Computrabajo.com
|
61,718,445
|
5.36
|
|
5
|
Jooble.org
|
44,862,009
|
1.92
|
Market Research
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Qualtrics.com
|
115,651,056
|
1.57
|
|
2
|
SurveyMonkey.com
|
85,054,551
|
1.90
|
|
3
|
Cint.com
|
39,497,779
|
3.34
|
|
4
|
SSISurveys.com
|
37,505,865
|
1.97
|
|
5
|
DecipherInc.com
|
33,307,947
|
4.00
|
Music
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Spotify.com
|
672,134,673
|
2.08
|
|
2
|
Amazon.de
|
521,953,476
|
5.26
|
|
3
|
Genius.com
|
221,685,897
|
1.81
|
|
4
|
SoundCloud.com
|
174,083,896
|
1.57
|
|
5
|
Ultimate-Guitar.com
|
90,952,275
|
2.71
|
News and Media
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
YouTube.com
|
86,866,891,068
|
5.56
|
|
2
|
Twitter.com
|
8,902,150,430
|
1.72
|
|
3
|
Wikipedia.org
|
7,722,191,738
|
2.16
|
|
4
|
Instagram.com
|
5,602,372,440
|
2.04
|
|
5
|
IMDB.com
|
1,165,796,345
|
2.83
|
Real Estate
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Zillow.com
|
221,351,914
|
3.14
|
|
2
|
Craigslist.org
|
181,255,078
|
7.53
|
|
3
|
Leboncoin.fr
|
142,486,281
|
2.50
|
|
4
|
Realtor.com
|
117,647,692
|
2.48
|
|
5
|
Rightmove.co.uk
|
75,865,838
|
5.16
|
Restaurants
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
DoorDash.com
|
82,774,711
|
3.46
|
|
2
|
UberEats.com
|
56,918,279
|
1.90
|
|
3
|
Dominos.com
|
48,131,790
|
3.76
|
|
4
|
McDonalds.com
|
38,182,234
|
2.10
|
|
5
|
Zomato.com
|
33,532,308
|
2.27
|
Science
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
ScienceDirect.com
|
113,463,578
|
1.53
|
|
2
|
Elsevier.com
|
48,832,334
|
2.20
|
|
3
|
Wiley.com
|
42,660,675
|
1.96
|
|
4
|
MetOffice.gov.uk
|
41,517,601
|
1.59
|
|
5
|
MDPI.com
|
23,579,993
|
2.14
|
Sports
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Marca.com
|
736,038,315
|
2.94
|
|
2
|
ESPN.com
|
519,334,234
|
2.73
|
|
3
|
Bet365.com
|
492,358,530
|
1.76
|
|
4
|
AS.com
|
420,639,444
|
2.80
|
|
5
|
Cricbuzz.com
|
337,974,740
|
4.95
|
Telecom
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Samsung.com
|
559,409,976
|
2.31
|
|
2
|
Speedtest.net
|
209,534,395
|
1.40
|
|
3
|
Xfinity.com
|
136,293,147
|
4.30
|
|
4
|
GSMArena.com
|
123,828,623
|
3.19
|
|
5
|
Fast.com
|
113,049,129
|
1.29
|
Transportation and Logistics
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
USPS.com
|
380,255,039
|
2.18
|
|
2
|
UPS.com
|
266,097,700
|
1.94
|
|
3
|
FedEx.com
|
190,618,125
|
1.98
|
|
4
|
DHL.de
|
126,132,300
|
1.96
|
|
5
|
JapanPost.jp
|
88,816,456
|
2.74
|
Travel and Tourism
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
Booking.com
|
492,730,998
|
4.07
|
|
2
|
TripAdvisor.com
|
138,343,901
|
1.95
|
|
3
|
AmericanExpress.com
|
78,355,216
|
3.68
|
|
4
|
Agoda.com
|
77,653,476
|
2.96
|
|
5
|
Ryanair.com
|
75,799,652
|
3.42
|
Vehicles
|
Position
|
Website
|
Visits
|
Pages per Visit
|
|
1
|
OLX.pl
|
120,359,727
|
2.64
|
|
2
|
Drive2.ru
|
102,032,247
|
2.42
|
|
3
|
Sahibinden.com
|
90,934,221
|
5.62
|
|
4
|
Kufar.by
|
77,372,922
|
5.13
|
|
5
|
Mobile.de
|
73,543,479
|
5.70
|
Domain Registration Resources
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